Unister GmbH is founded
The then 23 year, and current CEO Thomas Wagner, lays the foundations for the company in a student flat in Leipzig. The first project is Student Exchange website.
The student exchange website www.unister-netz.de goes online.
The first insurance website goes online.
The first travel website goes online.
The start of www.ab-in-den-urlaub.de
The travel website is launched initially under the name www.aidu.de. Today www.ab-in-den-urlaub.de is the biggest online travel website in Germany with over 3 million visitors a month.
The start of www.geld.de
The website goes online and develops over the following years into one of the most successful financial and insurance comparison websites on the internet.
The online auction website www.auvito.de goes online.
Takeover of www.auto.de is complete
The tour operator www.urlaubstours.de goes online.
The social network www.jux.de goes online.
The social network www.schuelerprofile.de goes online.
Success for www.auvito.de
The website develops into the second largest online auction website (source: Nielsen NetRatings). Private and commercial traders can use www.auvito.de to buy and sell products.
www.aidu.de becomes www.ab-in-den-urlaub.de.
The marketing company UNISTER Media GmbH is founded.
www.shopping.de is purchased for €1.96 million.
The motoring website www.auto.de is online after a relaunch.
The hotel booking website www.hotelreservierung.de goes online.
The start of www.fluege.de
The flight booking website goes online. Today the website is especially popular because of the high level of security.
Participation at the OMD
Unister presents its products for the first time at the marketing trade fair in Düsseldorf.
The start of www.news.de
The independent news website goes online and successfully gives UNISTER a foothold within the media industry.
New offices in Berlin
The business expands offline as well as online. The opening of the first branch office in Berlin marks an important milestone for the ever expanding company.
Participation at the tourism trade fair ITB in Berlin.
The online dating website www.PARTNERSUCHE.de
goes online. Growing into the largest online dating website in Germany, with over 500,000 monthly users.
PortalService GmbH is founded
The company offers better customer service and telephone support.
New offices in Hamburg
A new branch office for UNISTER Media GmbH opens in Hamburg.
The Financial Market website www.boersennews.de goes online.
Michael Ballack joins the team
The company uses a large scale TV campaign to promote the travel websites www.ab-in-den-urlaub.de, www.fluege.de and www.hotelreservierung.de. The figurehead of the campaign is football superstar Michael Ballack.
Participation at ITB Berlin
Unister presents its travel brands for the second time at the world’s biggest tourism trade fair.
New offices in Dresden
A new branch office is opened in Dresden to create new IT capacities.
Dmexco with Unister
The company presents its products again at the marketing trade fair in Cologne.
New offices in Jena
Additional software developers and web designers help to meet the increased IT demands.
New offices in Floh-Seligenthal
Floh-Seligenthal becomes the base of fluege.de Sprungskiproduktions GmbH which starts producing its own brand of skis.
New offices in Chemnitz
More IT experts support the company from Chemnitz
By the end of the year Unister employs 1,157 people.
Rainer Calmund becomes the face of www.fluege.de
The ex manager of Bayer Leverkusen promotes www.fluege.de
Award for www.fluege.de
The website received the Verbraucherschutz.de award for more consumer-friendly business practices.
Unister presents its travel brands at the tourism trade fair ITB in Berlin.
The Dutch flight comparison website www.vlucht.nl goes online.
The ‘deal-of-the-day’ website www.ab-in-den-urlaub-deals.de goes online.
The travel comparison website www.holidaytest.de goes online.
TV presenters Sonja Zietlow & Dirk Bach promote www.holidaytest.de and www.reisen.de.
Unister participates at dmexco, the marketing trade fair in Cologne.
The consumer website www.dsl.de goes online.
The English language flight comparison website www.fly.co.uk goes online.
The company continues to grow
Unister now employs 1,570 people
The former football manger Guy Roux promotes the flight comparison website www.vol24.fr in France.
www.fluege.de becomes the premium sponsor of the SC DHfK handball team in Leipzig.
UNISTER presents it travel brands at ITB in Berlin, the world’s biggest tourism trade fair.
Sarah Hendrickson (USA) becomes the first overall worldcup winner in women’s ski jump using fluege.de skis.
www.fluege.de sponsors FC Schalke 04 football club.
www.fluege.de sponsors Borussia Dortmund football club.
UNISTER moves from an owner-lead company to a management-lead company. Founder and owner
Thomas Wagner, 35, becomes Chief Marketing
More data protection
Take off with fluege.de
More than 100 athletes from 16 countries
Compete using fluege.de skis.
Jump to the top
Anders Jacobsen (Norway) wins competitions in
Oberstdorf and Garmisch-Partenkirchen using fluege.de skis during the ‘Vierschanzentournee’. In the overall rankings he comes second.
Victory for www.hotelreservierungen.de
The hotel booking portal is the winner in the
survey “Hotelportale” from the Deutsche
Institut für Service-Qualität (DISQ, German Institute for service quality). According to the survey no other online hotel booking website could consistently offer reduced rates.
UNISTER becomes a member of Bundesverband mittelständische Wirtschaft (Federal association of small and medium sized businesses).
Lawyer and the previous data protection officer for saxony Dr. Thomas Giesen advises UNISTER as company attorney for data protection.
Andreas Prokop becomes Chief Operations Officer (COO) of the UNISTER Group.
UNISTER and www.fluege.de extend their cooperation with the handball players of SC DHfK Leipzig.
Athletes using Fluege.de skis win 17 medals at the Nordic Ski World Cup in Val di Fiemme.
With 110 colleagues UNISTER represents its travel brands at the tourism trade fair ITB in Berlin.
www.vol24.fr changes ownership from UNISTER to travel24.com AG.
UNISTER certified again
The company gets certified with the PCI-DSS in data protection, one of the worldwide highest security standards in electronic banking and payment transactions.
Peter Zimmermann becomes Chief Executive Officer (CEO) of UNISTER Group.
The ski jumper Thomas Diethart wins the ‘Vierschanzentournee’ using fluege.de skis.
Shortly afterwards Andreas Wellinger wins the world cup in Wisla – again using with the blue skis of fluege.de.
The ski jumpers Andreas Wank and Andreas Wellinger win the gold medal in Sotchi using fluege.de skis. The silver medal goes to the Austrian team in which Thomas Diethart competes using skis made in Floh-Seligenthal.
Hansjörg Plaggemars becomes Chief Financial Officer (CFO) of the UNISTER Group.
UNISTER becomes a member of the ‘Leipzig 2015 e.V.’
UNISTER becomes involved in the celebrations of Leipzig’s 1000 year anniversary. The association will organise the celebrations under the slogan “We are the City”. Residents, organisations and initiatives from Leipzig will be involved in the event.
Takeover of Travel Viva AG.
Certification of IT systems
With the certification, according to PCI-DSS standards it is confirmed that the handling of credit card transactions by UNISTER corresponds with the worldwide recognized security standards of the leading international credit card institutes.
Involvement in the Association of Friends of the Bach-Archive Leipzig e.V.
Fluege.de sponsors SC DHfK
Flightportal Fluege.de sponsors furthermore the German Handball-Team SC DHfK.
UNISTER Travel is now member of DRV, the German Association of the travel industry
Travel and Flight portals of UNISTER Travel are going mobile an listened as top downloaded Apps in their categories.
Fluege.de celebrates its 10 millionth customer
Urlaubstours publishes its first catalog for travel to Turkey
UNISTER launches a campaign against racism and xenophobia and unveiled a giant poster at the Leipzig Richard Wagner Platz. At the same time new TV ads are going live related to the topic.
UNISTER Holding GmbH i.b.*
Telephone: +49 (0) 341 650 500
Fax: +49 (0)341 650 50 23299
Managing Director: Currently without manager
Local court: Leipzig District Court, HRB 25007
VAT No.: DE 265729025
*More information on the insolvency proceedings can be found here.
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